About Us

Our mission is simple: to provide the best products and service to our customers at the lowest prices possible. We take great pride in our company, our commitment to customer service and in the products we sell. Our online store is designed to provide you with a safe and secure environment to browse our product catalog.

History of Kruse Feed & Supply

Otto H. Kruse started working in the feed industry in 1922 at the El Monte Feed Co.  In 1935, he purchased a small feed mill in South El Monte and O.H. Kruse Grain and Milling was born.  Richard H. Kruse (Otto’s son) had worked in the mill all his life. After graduating from Cal Poly San Luis Obispo in 1968, Richard spent two years on active duty in the U.S. Navy.  He started working full time with the mill in 1970.  On November 13, 1978, Richard opened the doors to Kruse Feed & Supply for the first time.  The store had been operating in the original O.H. Kruse feed mill that his father had started in 1935.  Over the next few years the business began to grow rapidly.  In 1987, the La Habra location was opened to serve our customers in all of Orange County.

Wes Alcott had started working for Richard Kruse in 1997.  While starting as a driver and warehouse worker, he quickly rose through the ranks and became manager of the La Habra location.  Shortly after graduating from Cal Poly Pomona, Wes and Richard became partners in the company.  In 2014, Wes & Shannon Alcott took over full ownership of the company. Kruse Feed & Supply remains a family owned company.

Today we have the same location in La Habra serving our customers in all of Southern California and throughout the nation with our online ordering site.  We have been able to stay in business for over 40 years because we understand that the customer always comes first.  We strive to ensure that every customer is completely satisfied with the product that they receive.

We love our customers and welcome your feedback and suggestions. Use our Contact Us page to tell us what we’re doing right or what we can improve on.